Trade Promotion

Consumer packaged goods (CPG) companies allocate a substantial portion of their revenue, often between 11% and 27%, to promotional campaigns. While this level of investment presents huge growth potential, it also brings considerable risk when trade promotions are not strategically managed or opti...

The capacity to successfully design, carry out, and optimize each trade promotion is essential for success in today's fiercely competitive consumer products industry. However, many businesses suffer from fragmented procedures and antiquated technologies, which hinder their capacity to grow op...

Consumer packaged goods (CPG) companies invest heavily in trade promotions to drive product visibility and boost sales. However, despite these efforts, a large percentage of brands still struggle with measuring the actual impact and managing promotions effectively. So how can businesses improve t...

Driving product visibility, consumer interaction, and in-store income mostly depends on trade promotions. But brands execute campaigns in the dark—uncertain of what's really working or where revisions are needed—without the appropriate trade promotion KPIs in place. Monitoring ...