FMCG

A retailer placing a large order every week shouldn't be managed exactly the same way as a small outlet that orders once a month. Yet that's often exactly what happens when FMCG businesses treat their entire retail network as one undifferentiated group. As the outlet count grows, sales...

Here's how today an FMCG product reaches a consumer. It can be ordered via a retailer’s mobile app, automatically refilled according to sales patterns, tracked in real-time while in transit, and delivered faster than ever before. This seamless experience is supported by a distribution n...

In the fast-moving FMCG distribution business today, competition is not only about quality products or attractive prices. The challenge for businesses is to get the right product to the right retailer at the right time while controlling costs and reacting quickly to market shifts. If you’re...

A pricing strategy might seem flawless on paper, but the true challenge unfolds at the retail shelf. An FMCG brand may set a price of ₹20 for a product, yet retailers in various markets might sell it for ₹18, ₹22, or even combine it with other items. Competitors can unexpectedly drop their prices...