FMCG

A product can be bought by one person. Used by someone else. This is a fact that is very important to the difference between the customer and the consumer in the fast-moving consumer goods business. A lot of companies and sales teams do not get this. The words customer and consumer are used all t...

Trade schemes are one of the largest growth engines for FMCG. Whether it is Quantity Purchase Schemes (QPS), retailer incentives, primary purchase offers, or secondary sales promotions, these programs help in increasing order values and enhance the product movement across the distribution network...

Did you know that retaining an existing customer costs significantly less than acquiring a new one? Yet many businesses lose repeat customers not because of their products or pricing, but because of poor consumer management. Missed follow-ups, scattered customer records, and manual processes ofte...

For brands and distributors, 100% retail coverage has always been a key priority in the highly competitive FMCG industry. Historically, companies believed that the only way to increase outlet reach and improve market penetration was to grow the field sales team. More salespeople meant more visits...