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Retail Execution Platform vs CRM: Why You Need Both?

In the fast-paced world of consumer goods and retail, businesses often rely heavily on CRM systems like Salesforce to manage customer relationships and sales pipelines. However, when it comes to executing retail strategies at the store level, many field teams find traditional CRMs aren't enough. That's where a dedicated retail execution platform comes in—and no, it's not a rep...
Shiva Kumar Shah     April 6, 2025
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How Digital Tools Improve Sales Planning For Healthcare Companies

In today’s fast-paced healthcare companies, strategic sales planning is crucial. With increased competition, changing regulations, and evolving customer demands, healthcare companies must rely on technology to gain an edge. Digital tools not only streamline processes but also enab...
Rahul Dev
April 6, 2025
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3 Main Features Every Retail Execution Platform Must Have

Businesses are searching more and more for methods to enhance field operations, simplify data administration, and guarantee that teams are in accordance with corporate objectives as the retail industry continues to change quickly. One crucial tool that can keep your company efficient, flexible, a...
Shiva Shah
April 6, 2025
Mastering SWOT Analysis for FMCG Success

Mastering SWOT Analysis for FMCG Success

Welcome to today’s discussion on an essential tool for every FMCG professional – the SWOT analysis. If you’ve ever participated in training programs for Regional Sales Managers (RSM) or other senior-level positions, you know how important this analysis can be. It is not just a o...
Subash Shah
April 6, 2025
Effective Solutions to Manage Unsold Stock in FMCG

Effective Solutions to Manage Unsold Stock in FMCG

Dealing with unsold stock can be one of the biggest challenges for sales teams and distributors in the FMCG industry. Whether you're managing a large or small team, unsold or aging stock can create a headache. The stock piles up, and both sales officers and managers lose sleep over how to cle...
Subash Shah
April 6, 2025
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