Route to Market 
From Sales Force to Shelf: Building an Effective FMCG Route to Market Strategy
In the world of Fast Moving Consumer Goods (FMCG), success doesn’t come simply from having the best product. It comes from ensuring that the product reaches the right shelves at the right time — efficiently, consistently, and profitably.At the heart of this lies an intelligent, well-executed Route to Market (RTM) strategy.The Route to Market is the invisible highway that con...
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Sales Enablement 
Sales Enablement in 2025: Trends, Technologies, and Strategies to Watch
As the world of sales continues to evolve rapidly, sales enablement in 2025 is no longer just about giving reps a few PDFs or a product sheet. It's about creating an integrated, tech-powered ecosystem where CRM tools, intelligent content delivery, field sales apps, and data analytics work sea...
April 28, 2025
HoReCa 
What is HoReCa and Why it’s Crucial for FMCG Brands?
The HoReCa (Hotel, Restaurant, and Café) market plays a crucial role in the global economy, with a market value of USD 3,574.5 billion in 2024. It is projected to grow significantly, reaching USD 6,449.35 billion by 2032, reflecting a substantial growth potential. This market is expected t...
April 28, 2025
