Delta Sales App | Blogs

How AI is Reshaping the Consumer Packaged Goods (CPG) Customer Experience in 2025

The world of consumer packaged goods (CPG) is changing fast. Traditional supply-driven models are being replaced with tech-powered, data-driven strategies focused on personalization, speed, and precision. To meet rising consumer expectations, CPG companies must move beyond legacy systems and embrace innovations like artificial intelligence, Distributor Management Software, and Distribution Mana...

Shiva Kumar Shah April 23, 2025

Streamline Field Sales with CRM & OMS Integration

In today’s competitive sales landscape, businesses must move faster, sell smarter, and serve customers better — all while managing increasingly complex operations. For companies with field sales teams, disconnected systems can slow down progress and create frustrating inefficiencies....

Shiva Kumar Shah

Why Competitor Promotions Perform Better at the Shelf?

Did you know that a staggering 72% of promotional campaigns don’t deliver the expected returns? That means only about 28% of brands are successfully driving growth from their promotions — and chances are, your competitors are part of that elite group. They’re claiming more shelf...

Shiva Kumar Shah

How to Use Point-of-Sale Data for Smarter Market Execution?

For consumer brands today, point-of-sale (POS) data is more than just a tool for understanding sales. It’s become the foundation for smarter, faster, and more effective execution strategies in the field. By understanding when and where products are being purchased—and pairing that wit...

Shiva Kumar Shah

Why Generic Tools are Hindering the Growth of Field Sales Teams?

When field teams are just getting off the ground, it’s natural to lean on familiar, low-cost tools like spreadsheets, messaging apps, and email. These solutions are widely available and easy to use, making them ideal for small, nimble teams managing a few accounts.However, what works we...

Shiva Kumar Shah

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