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How to Improve Trade Promotion Management

How to Improve Trade Promotion Management

Consumer packaged goods (CPG) companies invest heavily in trade promotions to drive product visibility and boost sales. However, despite these efforts, a large percentage of brands still struggle with measuring the actual impact and managing promotions effectively. So how can businesses improve their trade promotion management (TPM) and get the most out of every dollar spent?The key lies in...

Shiva Kumar Shah April 25, 2025

Creative Marketing: 3 Smart Ways to Keep Your Team Engaged

In the ever-evolving and competitive world of retail marketing, retaining talented creative merchandisers is increasingly challenging. Today’s field teams face mounting pressure from labor shortages, escalating brand expectations, and rapid market shifts. Simply increasing salaries won&rsqu...

Shiva Kumar Shah

Supply Chain Problems: Is Your Tech Stack Ready?

We’ve learned from the last year that even the best-laid retail strategies may be derailed by supply chain problems, field team interruptions, and low store visibility. Traditional approaches no longer provide the flexibility or knowledge needed to adjust to changes in the market, as many o...

Shiva Kumar Shah

Perpetual Inventory Tracking: A Game Changer for CPG

In the competitive world of consumer packaged goods (CPG), staying ahead means being smarter and faster. Real-time data is no longer a luxury—it’s the foundation for effective decision-making. Among the many tools transforming operations today, perpetual inventory tracking stands out ...

Shiva Kumar Shah

Find Sales Opportunities Using Store Chain POS Data

Managing a brand's in-store presence across thousands of busy store chains globally can be a logistical and financial challenge. Whether your products are in a few regions or across national networks, one thing remains constant—field execution and point of sale visibility play a key rol...

Shiva Kumar Shah

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