Delta Sales App | Blogs

Boost In-Store Promotions with these 4 Proven Tactics

In the competitive world of retail, in-store promotions are one of the most powerful tools to influence buyer behavior and increase product visibility. Consumer packaged goods (CPG) companies often dedicate up to a third of their budget to trade promotions because, when done right, these campaigns can significantly improve sales performance and brand loyalty.However, not all promotions deli...

Bijina Pokhrel April 20, 2025

Sales Territory Management: A 5-Step Plan for Field Success

In today’s fast-moving retail environment, sales teams are under pressure to do more with less—more coverage, more accuracy, more impact—with fewer resources and tighter timelines. That’s where smart territory management comes in.A well-designed territory plan ensures ...

Shiva Kumar Shah

3 Strategies for Keeping Your Merchandising Talent Thriving

In the ever-evolving and competitive world of retail marketing, retaining talented creative merchandisers is increasingly challenging. Today’s field teams face mounting pressure from labor shortages, escalating brand expectations, and rapid market shifts. Simply increasing salaries won&rsqu...

Shiva Kumar Shah

How Field Teams Can Use Syndicated Sales Data to Uncover Opportunities for Growth?

For CPG brands, having visibility into what happens after products arrive in-store is critical. While distribution data tells you what was shipped and where, it doesn’t explain what happens between the backroom and the shopping cart.That’s where syndicated sales data from provider...

Shiva Kumar Shah

Distribution Management vs. Distributor Management: Understanding the Differences and Benefits

In today’s fast-evolving landscape of retail, manufacturing, and consumer distribution, success hinges on one key factor: the efficiency of your supply chain. Businesses are under constant pressure to move products faster, make smarter sales decisions, and serve their markets better than th...

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