Delta Sales App | Blogs

Shopper, Customer, and Consumer: Key Differences Explained

In the retail world, shopper," customer, and consumer are often used interchangeably, but they refer to distinct roles in the buying process. These roles are crucial for understanding how people interact with products and services, and recognizing their differences can help retailers tailor their strategies to improve sales, customer satisfaction, and overall business performance.1...

Subash Shah April 4, 2025

Unlocking the Power of Persuasion and Negotiation: Skills for Success

In the world of sales and business, mastering the art of persuasion and negotiation is essential. Whether you're working with distributors, customers, or partners, knowing when to persuade and when to negotiate can make a world of difference. In this blog, we will dive into effective strategi...

Understanding Different Types of Shoppers In Modern Retail: A Guide

In the dynamic world of modern retail, knowing your customers is not just beneficial; it’s essential for success. Whether you're a promoter, supervisor, or part of a retail management team, understanding the types of shoppers in modern retail that walk through your store can help you cr...

FMCG Trade Marketing: Unlocking The Key To Effective Retail Success

In the fast-paced world of FMCG (Fast-Moving Consumer Goods), staying ahead of the competition requires more than just quality products and efficient manufacturing. The real challenge lies in getting these products into the hands of customers. That’s where FMCG trade marketing com...

Understanding Rate Undercutting And Its Impact on Your Business

In today’s competitive business world, every company is striving to stay ahead of the competition. One tactic often used to gain an advantage in the market is rate undercutting. But what is it exactly, and how does it affect businesses, particularly distributors and retailers?I...

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