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Effective Retailer Objections Handling: Sales Success Tips

When you're in the business of selling products, especially to retailers, you're bound to face objections. Retailers are cautious when it comes to taking on new products, and for good reason—their goal is to make decisions that benefit their stores and increase sales. However, the key to overcoming these retailer objections lies in understanding their perspective and offering solu...

Subash Shah April 3, 2025

Understanding DPL And ND: Key Metrics For Distribution Strategy

In the world of sales and distribution, tracking the right metrics is crucial for optimizing your reach and maximizing your brand's growth potential. Two essential metrics in this space are DPL (Dealer per Lakh) and ND (Numerical Distribution). Both of these measurements h...

Understanding Consumer Reach Point: A Key Metric For FMCG Brands

Let’s dive into an important topic for all FMCG brands: Consumer Reach Point (CRP). Recently, Kantar, a leading global market research company, released a report that ranks FMCG brands based on their CRP scores. But what is CRP, and why should FMCG companies be paying attention to it?...

Push Sales vs Pull Sales: Key Differences In FMCG Sales For Success

In the world of FMCG Sales, knowing the difference between push sales and pull sales is crucial for creating effective sales strategies. Both approaches play distinct roles in driving product sales, but understanding how to leverage them can help you optimize your sales efforts.In this gu...

Winning Rural Marketing Strategies For FMCG Success

Rural markets are an integral part of the growth and sustainability of FMCG companies. With the rapid growth of rural income levels, increased exposure to branded products, and improved infrastructure, rural areas are fast becoming one of the most attractive markets for FMCG companies. However, m...

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