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Effective FMCG Scheme Penetration For Sales Growth Success

FMCG scheme are designed to encourage retail outlets to push specific products or brands, offering incentives such as discounts, bonuses, or rewards in exchange for promoting or purchasing a particular volume of products. However, a scheme is only as effective as its reach. If a scheme does not penetrate the right outlets or does not get executed as intended, the overall sales benefit can be mi...

Subash Shah April 3, 2025

SKU Rationalization: Optimize Product Portfolios For Growth

As an FMCG entrepreneur, ensuring that your product range is both profitable and scalable is key to sustaining growth. One essential process that plays a pivotal role in achieving this goal is SKU rationalization. This concept may sound technical, but at its core, it involves analyzing and o...

New Outlets: A Complete Guide To Boosting Sales Growth

In today’s competitive business environment, opening new outlets is one of the most strategic ways to expand your reach, grow your sales, and stay ahead of the competition. Whether you're entering a new market or strengthening your presence in an existing one, successfully launching new...

4-Step Guide To Mastering FMCG Inventory Management

In the fast-paced world of FMCG (Fast-Moving Consumer Goods), effective inventory management is a crucial factor that directly impacts your sales and profitability. A well-managed inventory system can improve your distribution, increase your ROI, and ensure smoother operations. Whether you're...

Effective FMCG Target Planning For Increased Sales & Growth

Launching and maintaining successful FMCG sales strategies can be a challenge, especially when it comes to planning and achieving your sales targets. Many companies face the dilemma of last-minute stock dumping or overloading distributors with excess inventory at the end of the month, leading to ...

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